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Why some insurers won't cover WLS
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In researching VSG I came across an interesting explanation as to why some insurance plans cover weight loss surgery and others do not. I can't confirm the accuracy of this explanation but it sounds very plausible.
There are generally two kinds of insurance plans: employer funded and commercial plans.
Employer funded plans are used by many employers with more than 500 participants as it is more cost effective to fund their own plans. They will use an insurer to administer the plan, but since most of the funding comes from the employer they have a big say in what is covered (within lawful restrictions).
Commercial plans are offered by insurers to the general public, or to smaller employers. They are funded by the insurance company through premiums and investment of their assets. The health plan, not the employer is on the hook for costs in this case.
Many commercial plans do not cover WLS because they realize that their membership is very transient and change plans often. For example someone who is a member of a Blues plan this year is likely to be a UHC or Cigna member next year. Health plans understand the long term healthcare cost savings of WLS but do not want to spend their dollars today to generate savings that will help out the plans the member will participate in 5 or 10 years down the road.
Many employer plans take a longer view of this situation, realizing that as long as you are employed with them they will have responsibility for your healthcare costs, and thus are more likely to pay for WLS as a long term investment in your health.
So when a health plan denies coverage or publishes a specific exclusion, they may not be stupid, just focused on their short term financials.