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To sum up, we should encourage green products through legislation, an increasingly large occupation of the international market, the more to strengthen the export products industry enterprise management, solve the problem of environmental protection standard export products; Should oppose both and resist not reasonable of the green barriers, and to create the conditions, to realize the economic benefits and environmental benefits win-win results.fitflop

Green marketing

A basic connotation, green marketing

1. Green marketing and reviewed in this paper

The so-called green marketing is to show the enterprise is in fully satisfy consumer demand for moderate, profits and development level while, pay attention to the natural ecological balance, and reduce environmental pollution, protect and save the natural resources, protecting human society and its long development long-term interests, environmental protection as the enterprise survival and the development conditions and opportunities of a new marketing concept and activities.

2. With green as the center of meaning

(1) the market marketing idea is green

It to save energy, resources and protect the ecological environment as the center, emphasize pollution prevention, the full utilization of the resources, the new resources development and recycling of resources.

(2) green marketing enterprise belong industry is green

Green marketing enterprise production and management of the product is green (such as smokeless industry). The industry or product should have to save energy resources, or new resources use or to promote recycling of resources etc. And general enterprise (such as steel, petrochemical factory) to prevent the pollution and "three wastes" regulation can only be considered as is "green," and could not be classified as measures a plete green marketing (but not denied the "smoke" should also take industrial green marketing behavior).

(3) green marketing emphasizes enterprise service

It is not only the customer service, and includes the whole society; Consider not only the more recent, include forward.

(4) to emphasize the protection of nature

Green marketing means not only to get more from nature, to emphasize the protection of nature, that is the choice of enterprise from the production technology, product design, material of the production process, the formulation, the establishment of the packing method, waste disposal, marketing strategy, the application of the consumption of the process, until products must pay attention to the environment, reflect the marketing process in the Chinese side of the "green" image.

3. The characteristics of green marketing

Green marketing and traditional marketing the characteristics can be pared with that from the following aspects fit flop

(1) the premise of green marketing

Green marketing is the premise of consumer "green" awareness and green consumption to appear. Consumers material needs satisfied, they generate improve life quality needs. At the same time the prehensive information of the petition, the materialized interpersonal relationship, high speed the pace of life, the environment pollution and such factors as the crisis inspired the nostalgia emotions and consumers return to the wishes and requirements, arousing the consumers of health, safety and clean environment needs, and cause and drive the green products and green in the rise and development of the industry.