Vanity Sizing
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So I watched a segment on the Today show this week and read an article about vanity sizing, which is becoming more and more prevalent among clothing companies in the US. Basically it is when clothing designers put a smaller size on larger clothes so the buyer will feel good about themselves and will be more inclined to buy. Companies feel buyers will pay more for a smaller size.
Yes I do feel better if it is a smaller size but I also get frustrated when trying to buy clothes because it takes longer to determine what size I am at each clothing store. I wish there was consistency and a standardized measurement for each size like many other countries have. It would make shopping a whole lot easier!
What do you all think about this? Do women really need that much of an ego boost? Do we really evaluate our self worth based on the size of our clothing? Will we pay more for a smaller size?