The Cereal marketing executives are at it again and have finally figured out that moms are no longer buying lucky charms for their children because of the recent healthy mind set being adopted.

According to the following article, 40% of lucky charms cereal is eaten by adults:

Breakfast staple when we first got married. We were young, carefree and impressionable, especially when we were both moderately overweight. That was before I went head over heals for Fiber One cereal (clearly an adult cereal, right?).

Have you observed this shift in target audience from children to adult women in the last month or so? Those sneaky executives; they know how to press the right sentimental buttons with their cloak and dagger commercials.

Mmmm cinnamon toast crunch! I used to fill my bowl to the very top and munch away! How horrible, right? I would think in this day in age all the high sugar, processed crap food would be struggling. It doesn't surprise me that they are trying all they can to make a dollar.

Growing up, the closest thing to a "sugar cereal" on our breakfast table the sugar on the raisins in the box of Kellog's Raisin Bran. I was a full grown adult before I realized that people actually eat Frosted Flakes in a bowl with milk.. For us Frosted Flakes was a "treat" that we could sometimes have sprinkled on ice cream or in our unsweetened yogurt but putting milk in sugared cereal was a sin next to murder. I might have been the only fat kid in America who got fat from OD'ing on Grapenuts.

Uh....there was a time when I could eat my weight in cocoa pebbles.....and yes, I was an adult. I tried to make the healthy switch to Life cereal. Turns out, it's the same sugar just repackaged and marketed differently.

I don't like the idea of eating cereal at all now....too processed. I will make the exception for a small serving of fiber one only because of the benefits. But I look at it as medicinal, not a meal.

Watch food commercials. If it's in a commercial, it's likely crap...

Watch food commercials. If it's in a commercial' date=' it's likely crap...[/quote']

Even the pop tart ice cream sandwich commercial from Carl's Junior???

Surely not!!

Even the pop tart ice cream sandwich commercial from Carl's Junior???

Surely not!!

By the way that one almost got me! I even told my husband about it

Growing up, the closest thing to a "sugar cereal" on our breakfast table the sugar on the raisins in the box of Kellog's Raisin Bran. I was a full grown adult before I realized that people actually eat Frosted Flakes in a bowl with milk.. For us Frosted Flakes was a "treat" that we could sometimes have sprinkled on ice cream or in our unsweetened yogurt but putting milk in sugared cereal was a sin next to murder. I might have been the only fat kid in America who got fat from OD'ing on Grapenuts.

My mom was mean when I was a kid too! All I ever knew existed was Cheerios and Rice Krispies unless I spent time at a friends house. Why did they get the yummy cereal and I had to eat cardboard?

Ever notice how the sweetened cereals are right in the middle shelves, where kids can see them and beg for them?

Growing up' date=' the closest thing to a "sugar cereal" on our breakfast table the sugar on the raisins in the box of Kellog's Raisin Bran. I was a full grown adult before I realized that people actually eat Frosted Flakes in a bowl with milk.. For us Frosted Flakes was a "treat" that we could sometimes have sprinkled on ice cream or in our unsweetened yogurt but putting milk in sugared cereal was a sin next to murder. I might have been the only fat kid in America who got fat from OD'ing on Grapenuts.[/quote']

Serendipity - good point: we ate a lot of raisin bran growing up. Boy, it was sure pushed as " a healthy part of your day" to the adults back then. As was other cereal like grape nuts. It wasn't until I became an adult that I realized how much sugar is in reason bran. by the way, I like your new picture!

Yummmm.....Cinnamon Toast Crunch!!! One of my FAVORITES!!!

I know they fall for it. I just saw my friends on Facebook lamenting the lack of a non-pork Gelatin in Lucky Charms type cereals! If you keep kosher/halal you can't eat them, but many that used to eat them before observance miss them. It's definitely a nostalgia food for many.

Not for me. I was that weird kid asking for corn flakes or Cheerios instead of sugary cereals.

If there's even a remote chance that there's a market for a food, the marketing folks are going to find it.

And all too many parents buy themselves "special" foods and eat them but won't allow their kids to do it. My neighbor keeps an entire shelf on her pantry of junk food but won't let her kids have any. And she wonders why they insist on binging on sugar when they are at a friend's house whose parents allow it. Either keep it out entirely, or teach moderation, silly!

~Cheri