rentfrowg

Also zulily! It's online and the options are often hot or miss, but I have gotten a lot of cute pieces cheap there.

I agree that it may be a little too early for a goal outfit. Its difficult to tell where you're going to end up. Personally I'd be concerned about the mental effect of possibly buying it too small and diminishing all of the work I HAD done by becoming overly concerned that my 'goal' outfit doesn't fit. I always keep an outfit one size smaller than I'm wearing, but that is strictly because A: I want to know when I've officially dropped a size, and B: I always want at least one outfit that fits properly.
For 30-something clothing in the meantime, however, I'm another avid Old Navy shopper. Almost everything I currently own is from there. The clothes are cute enough that you don't feel matronly, but still reasonably modest for our age (no super short hems or overly revealing bustlines). If you keep an eye on the sales its quite an affordable place to stay in size for those of us who would rather not bury our new bodies in our old clothes as we lose weight. .

I recently hit Forever 21 sizes. I love that store and H&M. My advice though would be to wait to buy a goal dress until you are at goal because your style and personality might change as you go or you might accidentally breeze past the goal size you bought and never get to wear it. I know I've breezed through a few sizes without really making use of the clothes so now I'm just buying for the size I'm in and a size or two smaller in small quantities so I don't waste too much money.

Ross is great but there is something about being able to go into the stores at the mall (cheesy I know) when you've always been too large before
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I think I like the idea of getting the biggest size at a normal size clothing store and just trying it on periodically until it fits and then I know I can shop there

I am not in my 30s but I would hesitate to get a goal outfit, mostly because I have NO IDEA what my shape and size will be when I get to goal. I am more inclined to save my money and get something really fabulous that fits me perfectly when I get there.