I don't work for them, but I just saw a news piece that says that dove is using real people in their ads. Showed billboards with size 10-12 models. There is a lot of controversy with this. Some people are offended to see such fat girls on display.....I should be so fat. Currently I would take up the whole billboard. (Waiting on my band.) I applaud their effort to not use people who are smaller than a bar of their soap. The ad works for me....I'm buying.

I just plain love Dove - anyone who tries it at my house just loves it!

There're just two things wrong with Dove's "Campaign for Real Beauty": All of the models are under 30, and none is truly plus-sized. There's not a Lap-Band candidate in the bunch, nor do any of them really need Dove's "firming lotion." Sure, this beats skinny-ass models, but the manufacturer has shrewdly calculated that most American women can better relate to a size 10-12 than a size 0-2. When Dove decides to use a 300-pound 50-year-old woman to sell soap, I'll be willing to give them points for corporate bravery.

Zoe I agree with you but, that will never happen at least not in my life time.

Luckily, I have always used Dove, so they already had my money. But I too applaud them for using just regular gals. Of course, I know they are not true BBWs but they were not going to push that envelope to far!

The Bodyshop uses older and plus size models, they are also environmentally aware.

not just size 12-14's either but real big beauties

I just went to their site and they are definately using plus sized women.

I heard that they were using upto sized 14, but I have no clue what people look like. The model Lindsey looks larger than a size 12 to me...

I've always used Dove, cause its the only soap I've found that doesn't break me out.

Loopy - you're right, the bodyshop rocks But I'm not sure if they have that in the US? Think the closest thing to it there would be Bath & Body Works...

The Body Shop's products are the bomb too! Of course, I still have to be loyal to my Watkins products first. But in all honesty, the Body Shop's Hemp Face Protector was my saving grace during last winter. It is wonderful!!!!

There're just two things wrong with Dove's "Campaign for Real Beauty": All of the models are under 30, and none is truly plus-sized. There's not a Lap-Band candidate in the bunch, nor do any of them really need Dove's "firming lotion." Sure, this beats skinny-ass models, but the manufacturer has shrewdly calculated that most American women can better relate to a size 10-12 than a size 0-2. When Dove decides to use a 300-pound 50-year-old woman to sell soap, I'll be willing to give them points for corporate bravery.

You have to walk before you can run. I am giving them points for moving away from the anorexic girls and toward reality. Maybe after the world gets used to seeing normal sized girls - they can move into plus size.

After finally getting onto the photo re-touching web-site (finally! I was able to get there from my computer at home) I was appalled at the fact that these women, most of whom were fabulous to begin with - had been de-lined and turned into artificial cartoon characters.

If Dove is using anything other than a Barbie Doll to advertize - lets support it and encourage them.

Size 12 - 14, oh you mean normal women, well its about time eh~

I AGREE THAT NONE ARE REALLY LARGE WOMEN, BUT ONE STEP AT A TIME IS BETTER THAN STANDING STILL! A RADIO MORNING SHOW IN MY AREA DID THEIR OWN VERSION, IT WAS GOOD. THEY HAD WOMEN OF ALL SIZES (THOUGH SOME ARE VERY SMALL). THE SITE IS www.mjmorningshow.com

I already use most dove producets! But I was happy to see "normal" size people- they really aren't plus size in my opinion- but they all were beautiful!

If you will check out some of their magazine adds there are indeed some older women models. I truly applaud them not just not using runway anorexic models but also for showing the beauty in every woman not just what regular commercial ads tell us is beautiful.