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Levi Jeans, "Unbutton Your Beast"

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I can't imagine a major middle America company like Levi's going this route with an ad. I suppose they must targeting an older teen/young adult audience, but it's pretty over the top. I bet old Levi Strauss would be turning over in his grave he he saw it. I'm pretty sure we won't be seeing this one on mainstream TV. It is getting press though. I got the link from the Drudge Report. I don't necessarily think all publicity is good publicity.

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