Who thinks this stuff up!?!?!
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And even more importantly, who is the idiot who thought it would be a good idea to buy? I was canvassing the house looking for a small cooler. I need to be able to transport a couple of meals of refrigerated items from time to time, and I knew we had something somewhere. I queried Mrs. LittleBill through the modern miracle of texting. She replied that she was pretty sure we had a soft sided one down in the laundry room. I found it. It was some sort of corporate gift, as evidenced by the company name proudly emblazoned on the top. And, it looked like it would probably be a serviceable, if not ideal cooler. But then I pulled it off the shelf.
Some mental giant designed the thing with two CUP HOLDERS in the top. Now, on the face of it, that might seem like a great idea. Cup holders on your cooler. It evokes images of happy people sitting around on the ground, or even a bench somewhere, quaffing their drinks, which are ready to hand at a convenient location, because their soft sided cooler has cup holders in the top! But let's think about this for just a moment.
Soft sided coolers, by definition, are SOFT! They have no real structural rigidity of their own. While they may be very good at containing items, they really aren't designed to HOLD THINGS UP. They can't even hold THEMSELVES up! You have to stuff them FULL of something to get that. But wait! When you stuff your soft sided cooler FULL, where are the cup holders going to go!?!?! Do you make two little holes in your food, ice, and extra drinks? How do you close the thing up? Maybe you wiggle your cup slowly and gently every time you push it into the holder, so whatever is inside is pushed to the sides as the holder extends itself into the interior of the cooler. One thing is for sure. You ain't a gonna put an opened drink into that cup holder while the flap of a lid is open, and then slam it down to close it.
:P 
In the whole scheme of things, this really isn't that important. But I am sitting here with not a whole lot to do at the moment, and I felt like venting my spleen where it concerns the wiz bang brain trusts of the corporate world.
On the plus side, I found a rigid Little Playmate that cleaned up real nice. It has no cup holders, but I can make do. What it DOES have, is a bullet hole decal someone put on it years ago. At the least, it will help me establish my redneck credentials without any effort on my part. And the way things are around here, this is as close as I am getting to anything that is described by the term Playmate. 
Edited by LittleBill