It's another multi level hustle. Not saying it won't work, but it's really not any different than the slim fast diet or the Hollywood diet. It greatly restricts calories by controlling eating habits. You an creat the exact same results much cheaper by going to the local health food store buying high quality supplements and creating your own system.
The promise of financial rewards is where the real problem is. This is why you are hearing so much about it. The company gets everybody hyped about the program by promising unrealistic rewards so they go out repeating the companies pitch hoping to get in on the business end of it. However like every other MLM out there you will never make any money selling this overpriced product. You make money recruiting a downline.