Yesterday, for various reasons, I ended up at home in time to watch the noon news.
I noticed an interesting thing. In the 45 minutes that I watched of an hour-long newscast, I saw six advertisements for weight loss surgery.
Six. One advertisement every 8 minutes or less. They weren't all from the same doctor either, so this wasn't a side effect of a bulk-buy deal.
I suppose part of that has to do with the target audience of that time slot (stay at home moms), but the blitz really bothered me. All the ads had the same underlying message: "Tired of fighting? Talk to us, and we'll make a miracle happen."
Yes, but....
I know docs and insurance companies require seminars and 'full disclosure', but those of us who are on the other side -know- that we didn't truly get all the information. The physical effects and the possibility of complications were mentioned, but nobody warned about the mental and emotional rollercoaster one was boarding.
Write a check, go to sleep, wake up thin and everything is fine. That's the promise on TV, and on the radio, and on billboards, and in print and seemingly everywhere these days. I worry that many will wake up in a nightmare instead of their dream.
Yesterday, for various reasons, I ended up at home in time to watch the noon news.
I noticed an interesting thing. In the 45 minutes that I watched of an hour-long newscast, I saw six advertisements for weight loss surgery.
Six. One advertisement every 8 minutes or less. They weren't all from the same doctor either, so this wasn't a side effect of a bulk-buy deal.
I suppose part of that has to do with the target audience of that time slot (stay at home moms), but the blitz really bothered me. All the ads had the same underlying message: "Tired of fighting? Talk to us, and we'll make a miracle happen."
Yes, but....
I know docs and insurance companies require seminars and 'full disclosure', but those of us who are on the other side -know- that we didn't truly get all the information. The physical effects and the possibility of complications were mentioned, but nobody warned about the mental and emotional rollercoaster one was boarding.
Write a check, go to sleep, wake up thin and everything is fine. That's the promise on TV, and on the radio, and on billboards, and in print and seemingly everywhere these days. I worry that many will wake up in a nightmare instead of their dream.