I think there are two things to first look at . Is your band at the right tightness . Staying in the green zone is vitally important . The second is to recognize that you still have old habits that need to broken. I find that if you are hungry . Have a glass of Water or do a job around the house that will take you about 10 mins ..do that job first . You will find that by the time you have completed the task your craving will be gone. Distraction is always a powerful tool ! If you still want to eat, have one more glass of water and wait 5 mins then eat. This will fill you a little and will prevent you from overeating .