Results Not Typical

You've got pills, powders, exercise gadgets and diet programs, all new and improved for the fastest, easiest weight loss EVER.

Now before I launch into my diet rant, let’s clear the air about some of the exercise plan promises.

Any exercise expert worth their salt will tell you those lean bodies you see—the glistening, tanned ones, are not made by any exercise alone.

They’re realized with very strict diets and exercise.

Exercise alone just cannot yield these results.

But what I want to really vent about today is the popular diet ads.

One popular diet program I saw advertised extensively this past week boasted,

I can see how well-intentioned folks are attracted to this message.

It’s a no-brainer plan:

What I’ll ask you to consider before digging out your credit card though, is all that tiny fine print at the bottom of nearly every screen of the ad.

That’s quite a discrepancy people.

Would you feel disappointed if you spent money on two months of prepackaged diet food and lost the ‘typical’ amount of weight—4 pounds?

I would be, since I can’t even diet for half an hour.

‘Knowledge is power’ sounds like a Power Rangers slogan but if you realize these ads are preying on your trigger points, you are going to be a lot more cautious in your purchase decisions.

I don’t want to be discouraging here. It’s natural and healthy to want to improve your health at the start of a new year.

I simply want you to do that as a savvy consumer.

One who resists ‘too good to be true’ or exaggerated promises and invests in sustainable strategies for long-term, permanent weight loss.